PrintEntertainment One (eOne) has signed the plush firm as the brand’s first toy partner.
Aurora World will be developing a line of Humf plush for launch in the UK from September.
The company, whose portfolio of licensed toys also includes The Gruffalo and Moomin, will be producing a range that includes Humf plush key rings, plush beanies, four to 28-inch plush toys and plush toys featuring sound chips.
The property is supported by programming in numerous slots daily on Nick Jr and Nick Jr. 2, which regularly places the show in its top five rated shows.
In 2010 an impressive 4.8 million people tuned into Humf on Nick Jr. and Nick Jr. 2 where the series has been gathering a loyal fanbase of regular viewers.
Entertainment One is now looking to sign further licensing partners across categories such as greetings, gifting, toys, stationery, art and crafts and apparel to launch from January 2012.
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